Heat Mapping

Empowering your business strategies with factual substantiated decision.

Heat-mapping analytics are getting more important to organization now. Organisation will have a better understanding of the shopper and visitor trails within the physical area. Trakomatic heat mapping provides an immediate visual summary of the hot zone and cold zone. Allow you to identify the best performing places in-store.

Use-cases and benefits:
  • Gain the insights of customer purchasing pattern or visitor walking trails. 

  • Organisation can collect the accurate result for A/B testing of new products or campaigns. 

  • The system will auto flagged out once the number of seats occupied is over the threshold level or the reserved number.

Industries
  • Malls

  • Government Institutions

  • Tourism

  • Airlines & Transportations

  • Exhibition/event venues

  • Retails

  • Public services

  • Education

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