Our solutions at Trakomatic are designed with flexibility in mind. Whether it’s retail, transportation, real estate, or any sector that requires understanding people’s behavior within physical spaces, our technology seamlessly adapts to deliver actionable insights and measurable impact.
INDUSTRY
Adaptable Solutions for Every Industry
We track and analysis shopper's behaviour at every touch point of the shopper's journey.
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Storefront
Having a good location is one of the key elements of retail business, measuring of your store location performance by tracking the number of people pass by your stores in a bi-directional way.
And gain insights into the walk by to walk in conversion rate to formulate your sales staff engagement strategy or product placement.
Trakomatic Track product designed to measure the walk by traffic by placing the sensor within your lease line without intruding into the public space, the product is design to tilt at the perspective angle for best coverage and accuracy.
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Entrance
Why You Should Measure Walk‑In Traffic to Your Retail Store
Sales data tells you what happened after a purchase. But to fully understand why, you need footfall analytics—the visitor traffic insights that reveal what happens before the transaction.
Optimizing Staffing:
Are you staffed to meet real-time customer demand? Measuring people counting helps determine the ideal staff-to-customer ratio.
Marketing ROI Insights:
How well do your online ads or local campaigns drive in-store visitor traffic? With footfall data, you can directly correlate digital outreach to physical footfall trends.
Attracting vs. Converting Customers:
How effective is your store at turning passers-by into actual walk-ins? Do you monitor conversion rate benchmarks across your locations?
Different datasets illuminate different parts of your business funnel:
Sales data reflects post-sale behavior, while people counting systems capture pre-sale engagement, providing a 360° view of store performance.
In-store analytics
In-store anlaytics is a sophisticated in-store shopper behaviour tracking to understand how shopper behave and react to your product placement after they walked into the store.
Path flow
Where do shopper turns after walk into the store, to the front, left or right, this will help you to place your newly launch product, island display.
Shelf Engagement
In-Store Heatmap
Hotzone, cold zone, heatmap signatures also contain the staff, shoppers, engageement time.
Zoning
POS counter, various zones such as shoe wear zone, dress zone.
Such granular information enpower the various functional role in your organization to make smarter decision such as product placement based on the shopper most popular path, and heatmap and perform A/B Testing.
Evaluate the marketing campaign strategy, do shoppers appear at the promotional items, do they also shopped at other items to measure the spill over effects.
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