Founded in 2013 in Singapore under the guiding hands of National University of Singapore, the accreditation by Info-communications Media Development Authority (IMDA) with proven high accuracy and several awards has paved Trakomatic successfully into the region.


Trakomatic focuses on developing consultative solutions that are Artificial Intelligence (AI) based with Machine Learning and Image & Video Analytics Solutions (VAS) for multiple commercial applications.


Trakomatic enables businesses and organizations to discover the ways people interact in a physical environment utilizing several superior IOT devices across video and sensor technology. We capture human traffic profiles and their behavioural data transforming them into actionable insights that drives optimization and improvements of core business processes.


Trakomatic’s patent pending technology is based on advanced video analytics, facial recognition and intelligent sensors. Our platform is sensor-agnostic with the ability for plug-and-play with existing cameras or sensors that majority of stores are equipped with globally. We are focused on delivering cost-effective solutions with an optimal number of sensors to provide maximum coverage and subsequently deeper location and people insights.


Our online platform provides businesses with the ability to view visitor and customer metrics in our customizable and real-time dashboard. Our platform delivers real-time notifications on any metrics, such as VIP revisits or footfall impact from weather forecasts.


Trakomatic collaborates with global players like Microsoft, Accenture, Huawei, Nvidia, Intel to develop customized applications to provide greater depth into challenge resolutions in the field of video analytics.



 Chief Executive Officer (CEO)

Allen co-founded Trakomatic which aim to revolutionize the traditional brick and mortar stores with compelling and actionable shoppers’ analytics. With a burning passion to change the world through technology disruption and tenacity like no others, Allen Lin knew that his calling is in entrepreneurship.



Chief Operation Officer (COO)

With more than 20 years in IT background, his tenure extended from IBM with a Client Sales Profession Certification transiting to a global distributor and has consistently earned acknowledged accolades and awards in the industry. His last role as the VP Sales, APAC has enhanced his vast exposure in Sales Management across the region with diverse understanding of the different business and social cultures.



Chief Technology Officer (CTO)

Ravich’s passion with technology starts over twelve years ago when he started hacking his first Linux box. Since then he has been growing, learning and adapting alongside the biggest technological innovations of the past decade. He hopes to work with a team with whom he can visualize and realize the breakthroughs of the coming decades.


NAVA 1872 PTE LTD (Clipper Tea)

Trakomatic’s Shopper Analytics solutions enabled us to improve our productivity by 15% per year by passively, consistently and effectively, measure the effectiveness of our marketing campaign in real-time. 

Jervis Lee


Yue Hwa Chinese Products Pte Ltd 

With Trakomatic's Analytics Solutions, we were able to automate the data collection process to better understand customer shopping behaviour in our stores, thus enabling us to improve the shopper's experience in store.


Jacob Yu


Bata Shoe Pte Ltd

We were able to accurately measure the stores & staff performance in real-time, thus improving our speed of making decisions. We are extremely satisfied with Trakomatic's solutions & post-sale service & support and highly recommend them to anyone seeking to improve their store performance.

Country Manager

Pier Luigi Pontecorvo


Provide Invaluable business tools to empower every retailer globally to understand about shopper behavior with Trakomatic technology.


We connect eCommerce (online) and physical retail (offline) to provide seamless shopping experience.


Trakomatic has developed a specific Shopper Journey Engagement module that is tailored to address the current Mall challenges. This module aims at tracking almost everything from immediate shopper entrance to their membership enrolment while influencing their walk path and reinforcing their acquisition intent through dynamic content changes from digital signages. Planned push ads are directed targeted based on the age and gender segment to enhance sales conversion.



  • Compass One

  • Funan

  • Wisteria

  • Yue Hwa



  • Ikea Penang

  • Ikea Terbrau

  • Midvalley

  • Setia City Mall


New Zealand

  • New World




  • Central Group

  • Robinson


Trakomatic provides a suite of video analytics-based solutions to transform the retail sector. Using cutting-edge technology and methods to provide valuable insights for retails on their brick-and-mortar stores and to enhance the customer experience. The AI enhanced dashboard with automated reports and specially crafted visualizations provide valuable capabilities to organizations to make data-driven decisions. Our team of retail industry analyst also further provide in-depth sessions as a service.



  • Armani Exchange

  • Atlas

  • Aveda

  • Bread Talk

  • BOVE

  • Club 21

  • Japan Food Town

  • KODA

  • Lux Asia

  • Maris Claire

  • Pine Gardens


  • SPRING Maternity



  • Genting Premium Outlet

  • World Of Watches 2



  • California Fitness



  • Doi Tung

  • Lacoste

  • Yamaha



  • Body Shop


The convenience store industry has seen many innovative leaps in the past 5 years and Trakomatic is proud to be a part of providing the latest innovations. By using CCTVs and footages, Trakomatic can provide detailed in-store insights to every convenience store across the region. Our highly scalable and modular system allows easy deployment and the advanced dashboard helps store and regional managers to keep track of the large amount of data collected for insights. Trakomatic is also proud to partner with Cheers (Singapore) to deploy and rollout the first Unmanned convenience store in Singapore.



  • Cheers

  • NTUC

  • SPH Buzz



  • Q4 2019



  • CPO

  • 7 Eleven

Trakomatic has successfully applied our expertise in IOT solutions and video analytics solution to the education sector. Our innovative solutions help to transform smart campuses. Our capabilities include Queue and Crowd Management Solutions, Facilities Solutions, Automated Attendance Taking Solutions and Facial recognition Solutions.

Trakomatic has co-developed with our Partner Panasonic to develop and launch a facial-recognition based Automated Attendance Taking Solution designed to streamline the time-consuming manual process that is a common problem in the education sector.



  • ​ITE College East

  • ​ITE College West

  • MOE Sempo

  • Nanyang Technological University

  • Ngee Ann Polytechnic

  • NUS



  • Q4 2019



  • Q4 2019


Our expertise and specialisation to human behaviour tracking with video analytics has also been successfully implemented to help the tourism industry. The tourism industry is one of the key industries that benefit greatly from understanding visitor behaviour. The important performance indicator for the industry is often not revenue but footfall and similar metrics.

Trakomatic solutions help the tourism industry collect vital data to help manage the attractions. Our solutions include Queue and Crowd Management to improve visitor experience and ground operations. Trakomatic’s OTRACK and OSENSE further help analyse the visitation patterns and trends at the attractions. Trakomatic is proud to have implemented our solutions at the premier tourist attractions in Singapore including Gardens by the Bay and Sentosa.



  • Arts Gallery

  • Gardens by the Bay

  • National Heritage Board (NHB)

  • Sentosa


As an IMDA-Accredited Company, Trakomatic has had the opportunity to work with many Government agencies and enterprise-level projects. Our Team has deployed large-scale video analytics deployments u to 500+ cameras and has developed customized algorithms for special projects. Trakomatic has a team of researchers and developers in the region to drive our R&D and enterprise requirements.

Our solutions are easily scalable and are flexible enough to support cloud or on-premises deployments. Trakomatic technology has been applied in areas of public service and large space environments across the region. Our solution allows the management and operations team to easily keep track of the performance and on-goings of their premises regardless of location and size.



  • JTC Corporation

  • National Design Centre

  • Our Tampines Hub

  • People’s Association

  • Science Centre Singapore

  • SG50

  • Sport Singapore

  • State Courts

  • Tampines West Community Club

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