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 Chief Executive Officer (CEO)
  • Bachelor of Electrical and Computer Engineering with honors from National University of Singapore

  • 2010-2012 – Co-Founder & Product Development of Flightmedia ( targeted content delivery platform with audience profiling technology) 

  • 2013-present – CEO, Co-founder at Trakomatic, Singapore


With a burning passion to change the world through technology disruption and tenacity like no others, Allen Lin knew that his calling is in entrepreneurship. Allen co-founded Trakomatic which aim to revolutionize the traditional brick and mortar stores with compelling and actionable shoppers’ analytics. Since then, the company experience an exponential year-on-year double digit growth in both revenue and resources backed by successful regional expansions with deployments across 8 countries in Asia Pacific.


Boost by the Infocomm Media Development Authority of Singapore (IMDA) Accreditation program to be one of the few inspiring startups accredited by IMDA in Singapore, today Trakomatic is on an upward swing not just to capture the Asia Pacific retail industry but also moving aggressively into the arena of Internet of Things (IoT) to support Smart City/Smart Nation initiatives.

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 Chief Operating Officer (COO)
  • MBA, StrathClyde University, Glasgow

  • 1997-2008 – IBM, Country Manager, Industrial GSMB

  • 2008-2013 – Avnet, Head of Division, HP

  • 2013-2015 – Teleplan, VP Sales, APAC

  • 2015-present – COO, Co-founder at Trakomatic, Singapore


Shaun holds an MBA from Strathclyde University majoring in Advance Strategic Marketing and studies Strategic Business Frameworks in the University of Chicago Booth.


With more than 20 years in IT background, his tenure extended from IBM with a Client Sales Profession Certification transiting to a global distributor and has consistently earned acknowledged accolades and awards in the industry. His last role as the VP Sales, APAC has enhanced his vast exposure in Sales Management across the region with diverse understanding of the different business and social cultures.


Through the years, Shaun has been instrumental with in-depth involvement in various Start-up/SME ranging in Industrial Manufacturing, Technology and Online games. Shaun conducts Business & Sales Mentoring across Retail, Industrial, Technology, Properties and Financial Planning coaching in various disciplines and strategies. He has in depth understanding of the challenges faced by Start-up/SME and has developed great empathy to customize his coaching approaches accordingly.


Highly rated by most of his workshop students, Shaun has successfully differentiated himself not just by delivering frameworks, his hands on exemplary field involvement has been highly acknowledged. As a Start-up Entrepreneur himself, he is currently a founder in various investments.

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Chief Technology Officer (CTO)
  • Bachelor of Computing (Computer Engineering) from National University of Singapore

  • 2006-2009 – Co-Founder & Lead Developer of Differential Arts (A Game & Game Technology Company)

  • 2011-2012 – Software Engineer at Flightmedia Pte. Ltd., Singapore

  • 2013-present – CTO, Co-founder at Trakomatic Pte. Ltd., Singapore


Ravich started out as an entrepreneur with his first company Differential Arts. Before this he was already a seasoned freelance developer, proficient in diverse software platforms. In Differential Arts, Ravich helped to bring together and manage a team of multi-disciplinary individuals. After three years with Differential Arts, he returned to University (NUS) to graduate with a Bachelor in Computing. Ravich started working together with Allen at Flightmedia after he graduated in 2011 and later joined as a co-founder at Trakomatic in 2013. He has since immersed himself in visualizing and realizing a new path for Trakomatic.


Ravich’s passion with technology starts over twelve years ago when he started hacking his first Linux box. Since then he has been growing, learning and adapting alongside the biggest technological innovations of the past decade. He hopes to work with a team with whom he can visualize and realize the breakthroughs of the coming decades.

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