Shopper Analytics & Footfall Counting System

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AI Facial Recognition Software for Real-Time Insights

SERVICES

Identify, analyze, and understand your audience with AI-powered facial recognition.

Gain real-time demographic insights, track shopper behavior, and enhance engagement—all while ensuring privacy compliance.

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What is Facial Recognition Software?

How Our AI Facial Recognition Works

Facial Recognition for Shopper Tracking

Demographic Measurement & Audience Insights

Privacy & PDPA Compliance

Use Cases

Benefits

Privacy & PDPA Compliance

Privacy is especially important in Singapore. Trakomatic’s facial recognition solution is designed to support PDPA compliance by analysing facial data without retaining identifiable images.

Instead of storing face images, the system converts visual input into anonymised insights and demographic data. This allows businesses to benefit from AI face analytics while reducing privacy risks and respecting visitor trust.

Benefits

With the right face recognition solution, businesses can improve conversion rates, personalise customer experiences, and make decisions based on real visitor data. It helps teams optimise marketing, improve service timing, reduce missed opportunities, and deliver more relevant content.

Ready to understand your visitors better? Book a demo with Trakomatic today.

Improve conversion rates with targeted experiences

Enhance customer engagement

Make data-driven business decisions

Reduce manual tracking efforts

Use Cases

Trakomatic’s facial recognition software can support:

Shopping malls measuring visitor demographics and movement

Shopping malls can use Trakomatic’s people counting, demographic measurement, and movement analytics to understand who visits the mall, where they enter, how they move between zones, and which areas attract the most attention.

The platform supports mall operators in evaluating marketing campaign effectiveness, studying tenant impact, and improving leasing strategies using real visitor data. This gives malls a clearer view of visitor behavior, helping them optimize space planning, tenant mix, event areas, and customer experience.

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Events managing visitor flow and audience insights

For events, Trakomatic can support crowd counting, demographic analysis, and crowd density monitoring to help organizers manage visitor flow more effectively. Real-time notifications can alert teams to congestion or crowd build-up, allowing faster decisions around queue control, staffing, entry points, and safety management. At the same time, audience insights can help event organizers understand attendance patterns, visitor demographics, and engagement levels across different areas of the venue.

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Retail stores tracking shopper profiles and campaign response

Trakomatic’s facial recognition and demographic measurement tools can help retail stores understand shopper profiles by identifying audience segments such as age group, gender group, facial expression, and ethnicity without storing identifiable personal data.

These insights can be combined with footfall, heatmap, and shopper journey data to see how different customer groups respond to campaigns, promotions, product displays, or store layout changes. This helps retailers move from guesswork to data-backed decisions that improve campaign performance, product placement, and overall store conversion.

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Targeted content pushing for smart signages based on audience profile

Trakomatic’s facial recognition and demographic tools can help smart signage systems understand the audience profile in front of a display, such as broad age group, gender group, and facial expression. With this information, digital screens can be configured to show more relevant content, promotions, or messages based on the audience currently viewing the signage.

This makes signage more responsive and useful, improving content relevance while supporting personalized experiences in a privacy-conscious way.

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Advertising spaces measuring real-time audience engagement

Advertising spaces can use Trakomatic’s demographic measurement and campaign performance analytics to understand who is viewing an ad and how audiences respond in real time. Metrics such as audience profile, traffic volume, dwell patterns, and facial expression can help advertisers assess whether a display is attracting attention from the intended audience. These insights allow media owners and brands to optimize ad placement, improve campaign effectiveness, and provide stronger performance reporting to advertisers.

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Facial recognition for attendance taking in offices, schools, and events

Trakomatic’s facial recognition capabilities can support attendance-related workflows when integrated into access, check-in, or visitor management systems. In offices, schools, and events, this can reduce manual roll calls, paper-based registration, or card-based verification by enabling faster and more consistent identification at entry points.

When deployed with proper consent, privacy controls, and compliance measures, it can improve attendance accuracy, reduce administrative work, and create a smoother check-in experience

Demographic Measurement & Audience Insights

Demographic measurement gives brands a practical way to understand their real-world audience, this is far more accurate and updated compared to CRM/loyalty app system. Through age and gender estimation, businesses can identify which customer segments are engaging with a store, campaign, display, or event.

These insights support demographic profiling without relying on guesswork. For example, a mall can measure audience response to a campaign, while a retailer can compare visitor profiles across outlets.

Attendance Tracking