Wisteria Mall

Background:

As the only heartland mall in the southern part of a mature Yishun estate, Wisteria mall is poised to attract crowds with its great mix of dining and service establishments, including a supermarket and food court.

Residents from The Wisteria, the upcoming 7 BTOs and 3 ECs and those living in the vicinity, along with students and hospital staff from nearby institutions, will provide steady footfall count. Hence, Wisteria Mall‘s key objective is to find out key performance metrics and data to better plan for tenant and event mix.

Objectives and Challenges:

Within the Mall, there are different facilities for the public to engage in. The Wisteria Mall Team has to understand the demographics of visitors to the Mall as well as understanding daily/weekly/monthly footfall trendings as it was crucial for them to know when the peak and non-peak periods are in order to facilitate their month to month events planning.

Trakomatic Solution:

Results and Value-addedness:

The Wisteria Mall adopted Trakomatic solutions which allowed them to gain insights across several user groups as follows: