ITE West

Background:

ITE College West (CW) is home to more than 8,000 full-time and 5,000 part-time students, and about 700 academic and administrative staff. Their focus is to be a “College of Service and Innovation” with several state-of-the-art training facilities within the College. One such facility is the Choc Spot Retail Outlet located at Level 1 of the campus.

Trakomatic has successfully applied our expertise in IOT solutions and video analytics solution to the education sector to not only transform the campus to a smart campus, but also transfer valuable industry knowledge to the students. The ITE West Choc Spot Retail Outlet is one such example of successful partnership.

Objectives and Challenges:

There are several metrics which ITE West hopes to achieve:

• Ability to understand overall shopper/buyer profile

• Member Identification

• Dwell time different product zones

• Top selling products (daily/weekly/monthly)

Trakomatic Solution:

Trakomatic identified the key challenges and proceeded to implement the OSense facial recognition-based system to detect registered members and measure the demographic profile of shoppers (age and gender).

Next, the OTrack People Counting system and Shopper heatmap system was implemented to measure bi-directional footfall and conversion, as well as the dwell time at each zone within the retail shop.

Results and Value-addedness:

ITE West adopted our proposed solutions which allowed them to gain insights such as:

• Extrinsic footfall Traffic

• Intrinsic Footfall Traffic

• Average Shopper dwell time

• Demographics of Shopper and Buyers

• With POS integration, key sales data metric such as sales conversion rate, average Basket Size etc

• Industry training and sharing which in turn, lecturers used the dashboard as part of their curriculum training materials